Business plan Essay Example | Topics and Well Written Essays - 500 words - 6

Business plan - Essay Example The business in question has narrowed down the cultural context of its target audience, the focus is more defined and the growth span may be shorter. The company will utilize the increased number of public relation practitioners that are young, eager, and unemployed to come up with innovative techniques for market outreach. We will also incorporate affordable modern dà ©cor in the accommodation premises to better fit the primary demographic that we target. The main challenges are high capital costs and marketing costs because the target population is sparsely located. However, the greater challenge is ensuring that the brand is recognized in order to establish goodwill. The challenge will be tackled by ensuring that with each client’s optimum satisfaction is met and that we work directly with the university administration to ensure there is optimum faith with existing and potential clients.Target MarketStatistics have illustrated that in the last year, the number of internati onal students in the U.S.A. has risen to 886,054 (Pinson, 2005). Of this statistic, the larger percentage is of Asian descent. This gives the company a bearing of the type of accommodation that most clients are looking for because notably, Asian preference in lifestyle choices inclines with their culture. The services include provision of airport pick up to their destinations, commuting services to new clients for a certain period and assistance with opening a new bank account as well as SIM cards.