Mobs, Mobs, Mobs Essay

Mob mentality is a term used to describe a unique behavioral characteristic that develops when people are in a large group. It is often viewed as a negative sense but it can also be a positive sense. When people in our society today hear the word â€Å"mob† they think of an aggressive chaotic group of people fight or doing something with little to no reason. The mobs we have today has the same effect of what people think but it has become thoroughly worse. The factors of mob mentality leaves our society dumbfounded when it acts with alienation and animosity controlling us like a plague. The aspects of mob mentality comes in numbers which leaves us drowning not knowing what and how to react. Two main aspects that play a role in mobs are the overpowering anonymity that exists within a mob and the allotment of responsibility of the group’s behavior. These factors sometimes conceive a person’s belief that they can act a certain way within the group and not have the same consequence as what he or she would of faced if they did it on their own. For instance, if a person is in a mob that is causing havoc in a building, that person might believe that there would be less of a chance that they would get caught if they were alone, because it would be difficult for authorities to identify every person who was involved. They would also feel less guilt because of the many who did the same. Another factor in mob mentality is the greater sense of confusion or panic that would abrupt in a large riot. A perfect example is shown in most disastrous movies like 2012 or I Am Legend when large groups of people suddenly begin running in one direction. Although many people might not know why this would be happening, they see them and abruptly without warning begin running in that direction too. In severe events, the urge to run and panic spreads through everyone’s mind like a pandemic creating some sort of crowd delirium. Even for something that isn’t as chaotic like Black Friday when people see that a 60†³ HD LCD Samsung TV for sale at the price of $400, once they’re released its monkey see monkey do, some guy runs and the rest follows. Everyone has that moment when one of these events happened, threes also the voice in your head leaching adrenaline through your body telling  you run run run! Mob mentality plays a role in plays and concerts that were the â€Å"best.† Three people would stand up applauding and screaming like mad men. Then maybe a few others would join them. Some would look around uncomfortably , scanning the crowd, deciding if it was alright to start clapping. Our brains are wired to follow the crowd which afflicts damage to our society greatly and creating indecisive entities in everyone’s heads. There is a little more insight to show why people will react in ways that rebel against their regular morals and beliefs. â€Å"When people are part of a group they can deindividuate, (lose their self awareness and sense of individuality), and get caught up in the emotional excitement and indulge in behaviors they would not engage in alone† (Page 1). They may not feel that they are the ones responsible for their act of violence as they continue to do so as â€Å"the group’s†. The larger the mob, the more our society can lose self awareness as a whole or one’s self.

Anglo-Saxon Religious Poetry

Anglo-Saxon Religious Poetry The influence of Christianity came to England from Ireland with the arrival of St. Augustine’mission. The ancient vernacular poetry unredeemed in its worldliness and paganism was sanctified by the Christianization of England. In consequence there was a marked change in the content and emotion of English poetry while leaving it form and general technique unaltered. Instead of seeking themes common to old-Germanic the Christianized Anglo-Saxons adopted a new world of Latin Christianity along with themes and attitudes common to entire Christian world.This enabled the Anglo-Saxon poets to work on Biblical stories, associating them with Hebrew imagination. The special class of poetry which is called Christian poetry and this religious poetry flourished in about the 8th century in North England. Alliterative verse came to the aid of clerkly Latin to give expression of the faith of the Laity and make it popular. The subject of the poet’s song is no w the story of Christ and the deeds of saintly heroes. Caedmon The English poet who took the first attempt to write poems on Christian themes was Caedmon.What scholars know of Caedmon's life comes from Bede's Ecclesiastical History of the English People. He is known best during the time fl. 658-680 AD. , and Bede tells us that he was an illiterate herdsman to a monastery of Whitby who one night in a dream learned how to sing beautiful Christian verses praising God's name. Following his dream, Caedmon became the foremost Christian poets. Earlier he had so little gift of song that he used to leave the feast when he found the harp approaching him he used to leave the feast.One night as he lay asleep in the stable a mysterious being appeared to him in his dreams and commanded him to sing. At his bidding Caedmon at once sang in praise of the Lord, the Creator, verses which he had never heard before. When he awoke he remembered these verses and made others like them. Thus the unlettered C aedmon was miraculously transformed into the first religious poet of England. Caedmon is remembered today for his poetic paraphrases of The Bible.He paraphrased in verse the book of Geneis, Exodus, Daniel and Judith. He is supposed to have sung about  creation of the world, the origin of man, his reign, of exodus, the incarnation, the crucifixion, the resurrection of Christ, the ascension of Christ into heaven, the advent of the Holy Ghost and the teaching of the apostles. He also sang of future judgement, the horrors of hell and the joys of heaven. Research and scholarship however, no longer admit all the poems attributed to Caedmon by Bede to be directly his work excepting the nine-lined poem quoted by Bede in his account of Caedmon’s first inspiration. Genesis A and B The most interesting of the poems in the Junius Manuscript is Genesis.Genesis A of 3000 lines is an account of Satan’s rebellion against God and his fall with the angels into Hell, narrating the subs tance of the first 22 chapters of the Biblical book of Genesis. The poem contains an interpolated passage of 600 lines strikingly different in language and style from the main body of the poem. This has been named Genesis B, a rudimentary Paradise Lost, describing the temptation of Adam and Eve, their Fall and Satan’s rebellion Exodus It relates to the escape of the Israelites and the destruction of the Egyptians in the Red Sea.It is boldly and vigorously written and has an older Epic note. It is written more in the convention of heroic poetry rather than scriptural lore. Exodus brings a traditional â€Å"heroic style† to its biblical subject-matter. Moses is treated as a general, and military imagery pervades the battle scenes. The destruction of the Egyptians in the Red Sea is narrated in much the same way as a formulaic battle scene from other Old English poems Daniel Daniel, as it is preserved, is 764 lines long. There have been numerous arguments that there was or iginally more to this poem than survives today.It is a paraphrase of the first five chapters of the Biblical book of Daniel. The poet uses his materials for homiletic purposes and tries to inculcate such Christian virtue. The primary focus of the Old English author was that of The Three Youths, Daniel and their encounters with the Babylonian king Nebuchadnezzar II. Prosaic in tone, it also bears an interpolatory passage relating to the poem of Azariah. Judith The finest of the poem attributed to Caedmon is Judith of which a fragment of 350 lines, survive. It is a perfect poem full of action and passion.The Old English poem â€Å"Judith† describes the beheading of Assyrian general Holofernes by Israelite Judith of Bethulia. It is found in the same manuscript as the heroic poem Beowulf, the Nowell Codex, dated ca. 975-1025. The Old English poem is one of many retellings of the Holofernes-Judith tale as it was found in the Book of Judith, still present in the Catholic and Orthod ox Christian Bibles. What is certain about the origin of the poem is that it stems from the Book of Judith. After the Reformation, the Book of Judith was removed from the Protestant Bible.However, it is still present in the Roman Catholic and Eastern Orthodox Bibles. Similar to Beowulf, Judith conveys a moral tale of heroic triumph over monstrous beings. Both moral and political, the poem tells of a brave woman’s efforts to save and protect her people. Judith is depicted as an exemplar woman, grounded by ideal morale, probity, courage, and religious conviction. Judith's character is rendered blameless and virtuous, and her beauty is praised persistently throughout the poem.Cynaewulf Beside Caedmon, the other most important Old-English religious poet is Cynaewulf. Cynewulf lived roughly c.770-840 AD, yet very little is known about his life. The only information scholars have on Cynewulf's life is what they can discover from his poetry. Two of Cynewulf's signed poems were disco vered in the Vercelli Book, which includes Cynewulf's holy cross poem â€Å"Elene† as well as Dream of the Rood. Where many scholars will argue that all of the poems in the Vercelli are in fact Cynewulf's, the noted German scholar Franz Dietrich demonstrates that the similarities between Cynewulf's â€Å"Elene† and The Dream of the Rood reveals that the two must have been authored by the same individual.The four poems attributed to him trough his runic signatures are Christ. Juliana, Elene and The Fate of the Apostles. Unsigned poems attributed to him or his school are Andreas, St. Guthlac, The Phoenix, The Dream of the Rood. The four poems, like a substantial portion of Anglo-Saxon poetry, are sculpted in alliterative verse. All four poems draw upon Latin sources such as homilies and hagiographies (the lives of saints) for their content, and this is to be particularly contrasted to other Old English poems, e. g.Genesis, Exodus, and Daniel, which are drawn directly fro m the Bible as opposed to secondary accounts. Christ Of all his works the most important and popular poem is Christ, a fragmentary didactic poem in three parts – the first celebrating the Nativity, the second Ascension and the third Doomsday, narrating the torments of the wicked and the joys of the redeemed. Andreas and Guthlac These are poems related to lives of Saints. The first narrates the story of the adventures and sufferings and success of St. Andreas in his travels related to missionary work. Juliana and EleneThese are legendary stories of St. Juliana and the discovery of the True Cross by the mother of Emperor Constantine, St. Helena. They are poems with little artistic merit except for their adventurous element and the rareness in Anglo-Saxon poetry of being dedicated to women. In terms of length, Elene is by far the longest poem of Cynewulf’s corpus at 1,321 lines. It is followed by Juliana, at 731 lines, Christ II, at 427 lines, and The Fates of the Apostle s, at a brisk 122 lines. Three of the poems are â€Å"martyrolical,† in that the central character(s) in each die/suffer for their religious values.In Elene, Saint Helena endures her quest to find the Holy Cross and spread Christianity; in Juliana, the title character dies after she refuses to marry a pagan man, thus retaining her Christian integrity; in Fates of the Apostles, the speaker creates a song that meditates on the deaths of the apostles which they â€Å"joyously faced. † Elene and Juliana fit in the category of poems that depict the lives of saints. These two poems along with Andreas and Guthlac (parts A and B) constitute the only versified saints' legends in the Old English vernacular.The Ascension (Christ II) is outside the umbrella of the other three works, and is a vehement description of a devotional subject. The exact chronology of the poems is not known. One argument asserts that Elene is likely the last of the poems because the â€Å"autobiographica l† epilogue implies that Cynewulf is old at the time of composition, but this view has been doubted. Nevertheless, it seems that Christ II and Elene represent the cusp of Cynewulf’s career, while Juliana and Fates of the Apostles seem to be created by a less inspired, and perhaps less mature, poet.The Fates of the Apostles It deals with the various Christian Gospels in an Elegiac manner. It is the shortest of Cynewulf’s known canon at 122 lines long. It is a brief martyrology of the Twelve Apostles written in the standard alliterative verse. The Fates recites the key events that subsequently befell each apostle after the Ascension. It is possible that The Fates was composed as a learning aid to the monasteries. Cynewulf speaks in the first-person throughout the poem, and besides explaining the fate of each disciple, he provides â€Å"advice† and â€Å"consolation† to the reader.Cynewulf’s runic signature is scrambled in this poem so that the meaning of the runes become a riddle with no unequivocal meaning. Runic signature All four of Cynewulf's poems contain passages where the letters of the poet’s name are woven into the text using runic symbols that also double as meaningful ideas pertinent to the text. In Juliana and Elene, the interwoven name is spelled in the more recognizable form as Cynewulf, while in Fates and Christ II it is observed without the medial e so the runic acrostic says Cynwulf.The practice of claiming authorship over one’s poems was a break from the tradition of the anonymous poet, where no composition was viewed as being owned by its creator. Cynewulf devised a tradition where authorship would connote ownership of the piece and an originality that would be respected by future generations. Furthermore, by integrating his name, Cynewulf was attempting to retain the structure and form of his poetry that would â€Å"undergo mutations† otherwise. From a different perspective, Cynewu lf’s intent may not have been to claim authorship, but to â€Å"seek the prayers of others for the safety of his soul.†It is contended that Cynewulf wished to be remembered in the prayers of his audience in return for the pleasure they would derive from his poems. In a sense his expectation of a spiritual reward can be contrasted with the material reward that other poets of his time would have expected for their craft. The Phoenix The poem is about a mythical bird which burnt itself to be reborn from its own ashes, symbolic of Christian soul. The Dream of the Rood The poem is set up with the narrator having a dream. In this dream or vision he is speaking to the Cross on which Jesus was crucified.The poem itself is divided up into three separate sections. In section one, the narrator has a vision of the Cross. Initially when the dreamer sees the Cross, he notes how it is covered with gems. He is aware of how wretched he is compared to how glorious the tree is. However, he comes to see that amidst the beautiful stones it is stained with blood In section two, the Cross shares its account of Jesus’ death. The Crucifixion story is told from the perspective of the Cross. It begins with the enemy coming to cut the tree down and carrying it away.The tree learns that it is to be the bearer of a criminal, but instead the Christ comes to be crucified. The Lord and the Cross become one, and they stand together as victors, refusing to fall, taking on insurmountable pain for the sake of mankind. It is not just Christ, but the Cross as well that is pierced with nails. The Rood and Christ are one in the portrayal of the Passion—they are both pierced with nails, mocked and tortured. Then, just like with Christ, the Cross is resurrected, and adorned with gold and silver. It is honored above all trees just as Jesus is honored above all men.The Cross then charges the visionary to share all that he has seen with others. In section three, the author give s his reflections about this vision. The vision ends, and the man is left with his thoughts. He gives praise to God for what he has seen and is filled with hope for eternal life and his desire to once again be near the glorious Cross. It is the finest of religious poems in OE, the finest narrative of the Passion in medieval verse (late 7th century, later modified; preserved in the Vercelli Book). The tree of which the Cross was made relates the story the first English dream-poem Anglo-Saxon Religious Poetry The influence of Christianity came to England from Ireland with the arrival of St. Augustine’mission. The ancient vernacular poetry unredeemed in its worldliness and paganism was sanctified by the Christianization of England. In consequence there was a marked change in the content and emotion of English poetry while leaving it form and general technique unaltered.Instead of seeking themes common to old-Germanic the Christianized Anglo-Saxons adopted a new world of Latin Christianity along with themes and attitudes common to entire Christian world. This enabled the Anglo-Saxon poets to work on Biblical stories, associating them with Hebrew imagination. The special class of poetry which is called Christian poetry and this religious poetry flourished in about the 8th century in North England. Alliterative verse came to the aid of clerkly Latin to give expression of the faith of the Laity and make it popular. The subject of the poet’s song is now the story of Christ and the deeds of saintly heroes.CaedmonThe English poet who took the first attempt to write poems on Christian themes was Caedmon. What scholars know of Caedmon's life comes from Bede's Ecclesiastical History of the English People. He is known best during the time fl. 658-680 AD., and Bede tells us that he was an illiterate herdsman to a monastery of Whitby who one night in a dream learned how to sing beautiful Christian verses praising God's name. Following his dream, Caedmon became the foremost Christian poets. Earlier he had so little gift of song that he used to leave the feast when he found the harp approaching him he used to leave the feast. One night as he lay asleep in the stable a mysterious being appeared to him in his dreams and commanded him to sing.At his bidding Caedmon at once sang in praise of the Lord, the Creator, verses which he had never heard before. When he awoke he remembered these verses and made others like them. Thus the unlettered Caedmon was miraculously transfo rmed into the first religious poet of England. Caedmon is remembered today for his poetic paraphrases of The Bible. He paraphrased in verse the book of Geneis, Exodus, Daniel and Judith. He is supposed to have sung about  creation of the world, the origin of man, his reign, of exodus, the incarnation, the crucifixion, the resurrection of Christ, the ascension of Christ into heaven, the advent of the Holy Ghost and the teaching of the apostles.He also sang of future judgement, the horrors of hell and the joys of heaven. Research and scholarship however, no longer admit all the poems attributed to Caedmon by Bede to be directly his work excepting the nine-lined poem quoted by Bede in his account of Caedmon’s first inspiration.Genesis A and BThe most interesting of the poems in the Junius Manuscript is Genesis. Genesis A of 3000 lines is an account of Satan’s rebellion against God and his fall with the angels into Hell, narrating the substance of the first 22 chapters o f the Biblical book of Genesis. The poem contains an interpolated passage of 600 lines strikingly different in language and style from the main body of the poem. This has been named Genesis B, a rudimentary Paradise Lost, describing the temptation of Adam and Eve, their Fall and Satan’s rebellionExodusIt relates to the escape of the Israelites and the destruction of the Egyptians in the Red Sea. It is boldly and vigorously written and has an older Epic note. It is written more in the convention of heroic poetry rather than scriptural lore. Exodus brings a traditional â€Å"heroic style† to its biblical subject-matter. Moses is treated as a general, and military imagery pervades the battle scenes. The destruction of the Egyptians in the Red Sea is narrated in much the same way as a formulaic battle scene from other Old English poemsDanielDaniel, as it is preserved, is 764 lines long. There have been numerous arguments that there was originally more to this poem than sur vives today.It is a paraphrase of the first five chapters of the Biblical book of Daniel. The poet uses his materials for homiletic purposes and tries to inculcate such Christian virtue. The primary focus of the Old English author was that of The Three Youths, Daniel and their encounters with the Babylonian king  Nebuchadnezzar II. Prosaic in tone, it also bears an interpolatory passage relating to the poem of Azariah.JudithThe finest of the poem attributed to Caedmon is Judith of which a fragment of 350 lines, survive. It is a perfect poem full of action and passion. The Old English poem â€Å"Judith† describes the beheading of Assyrian general Holofernes by Israelite Judith of Bethulia. It is found in the same manuscript as the heroic poem Beowulf, the Nowell Codex, dated ca. 975-1025. The Old English poem is one of many retellings of the Holofernes-Judith tale as it was found in the Book of Judith, still present in the Catholic and Orthodox Christian Bibles.What is certa in about the origin of the poem is that it stems from the Book of Judith. After the Reformation, the Book of Judith was removed from the Protestant Bible. However, it is still present in the Roman Catholic and Eastern Orthodox Bibles.Similar to Beowulf, Judith conveys a moral tale of heroic triumph over monstrous beings. Both moral and political, the poem tells of a brave woman’s efforts to save and protect her people. Judith is depicted as an exemplar woman, grounded by ideal morale, probity, courage, and religious conviction. Judith's character is rendered blameless and virtuous, and her beauty is praised persistently throughout the poem.CynaewulfBeside Caedmon, the other most important Old-English religious poet is Cynaewulf. Cynewulf lived roughly c. 770-840 AD, yet very little is known about his life.The only information scholars have on Cynewulf's life is what they can discover from his poetry. Two of Cynewulf's signed poems were discovered in the Vercelli Book, which i ncludes Cynewulf's holy cross poem â€Å"Elene† as well as Dream of the Rood.Where many scholars will argue that all of the poems in the Vercelli are in fact Cynewulf's, the noted German scholar Franz Dietrich demonstrates that the similarities between Cynewulf's â€Å"Elene† and The Dream of the Rood reveals that the two must have been authored by the same individual. The four poems attributed to him trough his runic signatures are Christ. Juliana, Elene and The Fate of the Apostles.Unsigned poems attributed to him or his school are Andreas, St. Guthlac, The Phoenix, The Dream of the Rood. The four poems, like a substantial portion of Anglo-Saxon poetry, are sculpted in alliterative verse. All four poems draw upon Latin sources such as homilies and hagiographies (the lives of saints) for their content, and this is to be particularly contrasted to other Old English poems, e.g. Genesis, Exodus, and Daniel, which are drawn directly from the Bible as opposed to secondary accounts.ChristOf all his works the most important and popular poem is Christ, a fragmentary didactic poem in three parts – the first celebrating the Nativity, the second Ascension and the third Doomsday, narrating the torments of the wicked and the joys of the redeemed.Andreas and GuthlacThese are poems related to lives of Saints. The first narrates the story of the adventures and sufferings and success of St. Andreas in his travels related to missionary work.Juliana and EleneThese are legendary stories of St. Juliana and the discovery of the True Cross by the mother of Emperor Constantine, St. Helena. They are poems with little artistic merit except for their adventurous element and the rareness in Anglo-Saxon poetry of being dedicated to women. In terms of length, Elene is by far the longest poem of Cynewulf’s corpus at 1,321 lines. It is followed by Juliana, at 731 lines, Christ II, at 427 lines, and The Fates of the Apostles, at a brisk 122 lines. Three of the poe ms are â€Å"martyrolical,† in that the central character(s) in each die/suffer for their religious values.In Elene, Saint Helena endures her quest to find the Holy Cross and spread Christianity; in Juliana, the title character dies after she refuses to marry a pagan man, thus retaining her Christian integrity; in Fates of the Apostles, the speaker creates a song that meditates on the deaths of the apostles which they â€Å"joyously faced.† Elene and Juliana fit in the category of poems that depict the lives of saints. These two poems along with Andreas  and Guthlac (parts A and B) constitute the only versified saints' legends in the Old English vernacular.The Ascension (Christ II) is outside the umbrella of the other three works, and is a vehement description of a devotional subject. The exact chronology of the poems is not known. One argument asserts that Elene is likely the last of the poems because the â€Å"autobiographical† epilogue implies that Cynewulf is old at the time of composition, but this view has been doubted. Nevertheless, it seems that Christ II and Elene represent the cusp of Cynewulf’s career, while Juliana and Fates of the Apostles seem to be created by a less inspired, and perhaps less mature, poet. The Fates of the ApostlesIt deals with the various Christian Gospels in an Elegiac manner. It is the shortest of Cynewulf’s known canon at 122 lines long. It is a brief martyrology of the Twelve Apostles written in the standard alliterative verse. The Fates recites the key events that subsequently befell each apostle after the Ascension. It is possible that The Fates was composed as a learning aid to the monasteries. Cynewulf speaks in the first-person throughout the poem, and besides explaining the fate of each disciple, he provides â€Å"advice† and â€Å"consolation† to the reader. Cynewulf’s runic signature is scrambled in this poem so that the meaning of the runes become a riddle w ith no unequivocal meaning.Runic signatureAll four of Cynewulf's poems contain passages where the letters of the poet’s name are woven into the text using runic symbols that also double as meaningful ideas pertinent to the text. In Juliana and Elene, the interwoven name is spelled in the more recognizable form as Cynewulf, while in Fates and Christ II it is observed without the medial e so the runic acrostic says Cynwulf. The practice of claiming authorship over one’s poems was a break from the tradition of the anonymous poet, where no composition was viewed as being owned by its creator. Cynewulf devised a tradition where authorship would connote ownership of the piece and an originality that would be respected by future generations.Furthermore, by integrating his name, Cynewulf was attempting to retain the structure and form of his poetry that would â€Å"undergo mutations† otherwise. From a different perspective, Cynewulf’s intent may not have been to claim authorship, but to â€Å"seek the  prayers of others for the safety of his soul.† It is contended that Cynewulf wished to be remembered in the prayers of his audience in return for the pleasure they would derive from his poems. In a sense his expectation of a spiritual reward can be contrasted with the material reward that other poets of his time would have expected for their craft.The PhoenixThe poem is about a mythical bird which burnt itself to be reborn from its own ashes, symbolic of Christian soul.The Dream of the RoodThe poem is set up with the narrator having a dream. In this dream or vision he is speaking to the Cross on which Jesus was crucified. The poem itself is divided up into three separate sections. In section one, the narrator has a vision of the Cross. Initially when the dreamer sees the Cross, he notes how it is covered with gems. He is aware of how wretched he is compared to how glorious the tree is. However, he comes to see that amidst the beautif ul stones it is stained with blood In section two, the Cross shares its account of Jesus’ death.The Crucifixion story is told from the perspective of the Cross. It begins with the enemy coming to cut the tree down and carrying it away. The tree learns that it is to be the bearer of a criminal, but instead the Christ comes to be crucified. The Lord and the Cross become one, and they stand together as victors, refusing to fall, taking on insurmountable pain for the sake of mankind. It is not just Christ, but the Cross as well that is pierced with nails. The Rood and Christ are one in the portrayal of the Passion—they are both pierced with nails, mocked and tortured. Then, just like with Christ, the Cross is resurrected, and adorned with gold and silver. It is honored above all trees just as Jesus is honored above all men.The Cross then charges the visionary to share all that he has seen with others. In section three, the author gives his reflections about this vision. Th e vision ends, and the man is left with his thoughts. He gives praise to God for what he has seen and is filled with hope for eternal life and his desire to once again be near the glorious Cross. It is the finest of religious poems in OE, the finest narrative of the Passion in medieval verse (late 7th century, later modified; preserved in the Vercelli Book). The tree of which the Cross was made relates the story the first English dream-poem  Christ is portrayed as a young Germanic hero:Long years ago (well yet I remember)   They hewed me down on the edge of the holt, Severed my trunk; strong foemen took me, For a spectacle wrought me, a gallows for rogues. High on their shoulders they bore me to hilltop, Fastened me firmly, an army of foes!   ‘Then I saw the King of all mankind In brave mood hastening to mount upon me. Refuse I dared not, nor bow nor break, Though I felt earth's confines shudder in fear; All foes I might fell, yet still I stood fast.   ‘T hen the young Warrior, God, the All-Wielder, Put off his raiment, steadfast and strong; With lordly mood in the sight of many He mounted the Cross to redeem mankind. When the hero clasped me I trembled in terror,   But I dared not bow me nor bend to earth; I must need stand fast. Upraised as the Rood I held the High King, the Lord of Heaven. I dared not bow! with black nails driven Those sinners pierced me; the prints are clear,   The open wounds. I dared injure none. They mocked us both. I was wet with blood From the Hero's side when He sent forth His spirit. ‘Many a bale I bore on that hill-side Seeing the Lord in agony outstretched.   Black darkness covered with clouds God's body, That radiant splendor. Shadow went forth Wan under heaven; all creation wept Bewailing the King's death. Christ was on the Cross.It appears from a survey of Old English Christian poetry that the poets chiefly aimed at popularizing the holy writ and only occasionally added pious commentaries to the original.

Capital One Case Study Essay Example for Free (#3)

Capital One Case Study Essay 1. What is Capital One’s business and who are their competitors? Capital One’s business deals with a bank financial servicing company. They specialize specifically in banking, credit cards, home loans, auto loans and savings products. Capital One was founded by Richard Fairbank and Nigel Morris in 1988. Fairbank highly focused on the marketing and customization of credit card use and information. The company is very analytical and is very technological when gathering data information. They were basically put together centering around the idea of technology within the company itself. Some of their direct competitors would be against Bank Of America, American Express and Barclay’s bank. 2. What is their strategy to grow profitably and compete? Give examples. Capital One was put together with technology right at the core of their business. This makes them different from their competitors since most other companies had a business model first before technology was every involved. The technological part of their company is very important since they use it to analyze and comprehend their customers characteristics such as credit risk. This is basically their way of improving customer service and to increase profitability. Fairbank developed a data machine that was able to access a customer risk factor from each product as well as detect fraud. At Capital One’s point of inception, the online communication was making its way in our society so the company focused on highly internet marketing. This strategic action lead to 2.5 millions customers signing up as this online banking systems was the new and improved way to make payments. 3. How do they use information to implement their strategy? What kinds of information do they use and where does it come from? They vastly use their information system and technology to help during day to day activities. Their main use of this information is to analyze customer data and make appropriate suggestions and choices regarding their marketing strategy. They implement many â€Å"tests† and have used their idea of diving up their customer population by segmenting their data. This was a success and was a high profit for capital one. This lead to their improvement of customer relationships since they had vast information of them and had technology that could easily access and identify their customers through a digital fingerprint. This company focuses on personal information from their customer base to make decisions and access which one of them will be able to pay them back after a loan. One of the ways capital one has access this information is through the post office’s file and other checking agencies as well. Capital one basically takes information from any pertinent source that can provide then with reliable data. 4. List and describe the information technologies used to support their strategy? Information-based strategy – company focuses on high credit risk\low credit risk – this helps them comprehend their customer’s data and to make sure that their choices are made with those people who are actually going to pay them back – their information-based system collects and analyzes the information which helps them market to their customers as it attracts various aspects of customer’s needs Data Warehouse & Mining Infrastructure – this is to support their information based system while having shared communication between different branches – Their offices in UK and US can have clearly make accurate decisions since they can both have access to each others database – This software analyzes their customer data with such intelligence that it is used to help them with final decision making – It is also used for customer service support 5. Describe their notion of a â€Å"scientific test†. Contrast this approach to product development and launch with a more traditional approach that a manufacturing company might use. Capital One’s scientific test was used with their software to collect test data information while enhancing the data they already had as well. They used this software to analyze and collect information from potential customers. They conducted over 45,000 tests at one point which helped them comprehend customer information while identifying any fraudulent activity as well. They grew every day and had millions of customer signed up online at the end. Capital One had a great relationship with their IT department since technology was part of its core competencies. Fairbank even allowed anyone to propose an idea for a test if it was profitable looking enough. This showed that the company wanted to involve each and every employee to work with them on their marketing strategy. The process for product development occurs when an idea is started, to the design and then with the actual product being manufactured and engineered. Capital One way of working with this process involves having their marketers research and access the information and data to understand their customers tendencies and preferences. A more traditional approach that a manufacturing company may use is having Capital One is started with a strict business model and then having to computerize it later on. Everything is first manually done and analyzed in this case. The technology and use of software would be used later on in terms of Capital One’s informational strategies. Capital One Case Study. (2016, Dec 08).

Field work project with comparision between Buddhism and Christianity Essay

Field work project with comparision between Buddhism and Christianity - Essay Example are closely to the Ten Commandments which have set out law for centuries: for Jews in the time of Moses, then later for disciples of Christ, and even for Christians today (Huston Smith, 1991). The Five Moral Precepts include the refraining of murder, thievery, sexual misconduct, lying, and the consumption of intoxicants. Similarly, the Ten Commandments call for abstention of killing, stealing, adultery, as well as dishonesty. Although the Ten Commandments consist of more than these immoral actions, these aspects of Christianity and Buddhism were designed based on similar beliefs. Spiritual commonalities that exist between Buddhism and Christianity are the maintaining of religions documents and teachings, the support and trust which its followers place in the individuals who promote these teachings, as well as the central belief in a perfect redeemer. At the heart of Christianity is the belief in Jesus Christ, the Messiah, Son of God, the Savior. For Buddhists, this savior is Buddha. Both religions also place a great deal of trust in documents, as well as the people who preach its contents. Buddhists rely on a set of teachings known as the Dharma. This is similar to Christian Scriptures, the Bible, which plays an important role in the Christian faith. Finally, the Buddhists who teach the Dharma, and the history of the faith are known as the monastic community. This community is found in Christianity as well, in the form of convents and seminaries where priests and nuns reside. Lastly, another similarity between Buddhism and Christianity is their shared belief in suffering and its original cause. Buddhists believe that suffering exists and that there is no escaping that reality (Huston Smith, 1991). The First Noble Truth explains the Buddhist belief on suffering. The Buddha identifies all major transitions in life as experiences of suffering. Birth, aging, sickness, and death produce pain for the one undergoing the change. Christians have a similar way of looking

Apple Inc Essay Example | Topics and Well Written Essays - 4000 words

Apple Inc - Essay Example As for the software products, Apple offers a complete portfolio of consumer and professional software applications which include iOS and Mac OS X for its operating system; and iCloud for its online content tool. Moreover, Apple sells and delivers digital content and application such as music and literary art through iTunes Store, App Store, iBookstore, and Mac App Store. In line with its unique offerings, Apple sells a variety of third party compatible products such as printers, storage devices, speakers, and headphones; as well as applications of software programs. In terms of customers, Apple caters to private consumers, small and medium-sized businesses, and the education sector. Demographically, Apple’s private consumers are mainly consisted of young, early adopters who are technologically-savvy and are followers of media trends, as described by David Appleyard in his online article entitled Profile of an iPhone User: Interesting Statistics about  Yourself. Being heavy u sers of the web and mobile devices, they always want to get updated with the current social happenings. Apple also caters to small and medium-sized business by providing hardware and software products that aim to simplify its business operations through easy-to-use computer products and software applications. As for the education sector, Apple is also committed to bringing the effective integration of technology into the classroom set-up to attain higher levels of student achievement. As such, Apple supports mobile learning and distribution of education materials through iTunes U. Apple’s company vision is driven by its commitment to bring the best customer experience through valuable product innovation. As such, the company’s business strategy focuses on its â€Å"unique ability to design and develop its operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design† (Apple 1). In line with this overarching goal of delivering innovative products and services, Apple invests heavily on research and development, as evidenced by its expenditures of $2.4 billion, $1.8 billion, and $1.3 billion for 2009, 2010, and 2011, respectively. This is grounded on Apple’s belief that in order to compete successfully, it must ensure a continual and timely flow of competitive products and services to the market. Keeping with its mission of driving innovation, Apple consistently manufactures hardware and software products that are known for its simplicity and beauty. In this light, functionality and form essentially constitute the key attributes of all its products. As highlighted in an online blog entitled 7 Strategies that You Must Learn from Apple Marketing, Apple’s success banks on turning the ordinary into something beautiful. But developing a good product and service is not enough. It must be delivered and communicat ed well to the consumers. Thus, as part of its business strategy, Apple also emphasizes on enhancing the customer experience and creating relevant marketing communications. Firstly, giving valuable customer experience relies on ensuring a smooth and unique point-of-sale service. Thus, having strategic distribution networks is important. Currently, Apple manages its own retail and online stores;

Present-Day Egyptian Culture Research Paper Example | Topics and Well Written Essays - 1500 words

Present-Day Egyptian Culture - Research Paper Example Agricultural practices have emancipated in Egypt since five thousand years and due to this the Egyptian community is considered to be highly deep rooted. Maximum level of cooperation can be observed in the Egyptian community and they have a central government that deals with regulating all types of issues amongst the community. The Egyptians take special care of their community members and assist all members who need help and assistance (Fahmy, 10). Egyptian people at the major level belong to the Eastern Hamitic Stock. There are four cultural groups present in Egypt. They are Egyptian peasants, the Copt, Nubians, and lastly the Bedouins. Each culture practices its own way of living and have different lifestyles. All cultures easily accommodate with others and this way harmony prevails in major regions of Egypt (Lane, 13). Egypt’s geographical position allowed them to be in link with the surrounding regions and hence they developed and adopted multitude types of cultures and experiences (Fahmy, 4). Values and principles of Egypt have emerged from the various religions worldwide. The main source of heritage in the cultural and intellectual areas in Egypt is the religion of the country. Egyptian Arabic is the main language of Egypt. French is understood by majority of the erudite classes in Egypt. French is usually taught as a second language in most of the schools and universities in Egypt (Fahmy, 6). Berber language is spoken in Siwa region of Egypt. As discussed above, there are four types of cultural groups present and due to the different practices, the languages spoken in some regions are different from the national language of Egypt. The Egyptians follow the religion Islam and this religion plays a vital role in the Egyptian society. All decisions in the country whether they are economic or political, personal or social are based upon the Islamic principles and practices (Lane, 69). The individuals in Egypt act as

Mini-Project (fourth) Essay Example | Topics and Well Written Essays - 1000 words

Mini-Project (fourth) - Essay Example A focus is given to scheduling. This is illustrated with a sample precedence diagram. Design related changes that led to delays and extra costs could easily have been avoided through careful planning and allowing for some changes before implementing the physical carrying out of the project. The major changes that caused setbacks were as follows: The production line control software had to be mostly rewritten after â€Å"Miles Faster jumped at the opportunity to get involved and decided to change the production train specification to increase capacity.† Dispute resolution – Leadbetter was loathe to discuss the documents on the specifications of the mechanical equipment with Ivar Kontrak and instead dealt directly with Amos Dent of Tinknockers Associates. Regulations – â€Å"Neither Moneysworth nor Leadbetter was conscious of the need for any review and approval procedures for specifications and shop drawings submitted directly by either S&P or by Eddie Forgot of Piecemeal Corporation, the suppliers of the production train.† (case study) Lack of coordination – Spencer Moneysworth was responsible for the project but many of the efforts of others were uncoordinated. For example, between the foundation layers of the building and the catalogue describers and specifiers. Quality became an issue for example when Leadbetter knew that the specifications for the mechanical equipment for the dust-free paint shop governed the quality of equipment, workmanship and performance. Similarly is the case with meeting the environmental safety standards. The delivery schedule slipped two weeks due to the manufacturing drawings for the critical long-lead equipment sitting in a junior clerk’s in-tray awaiting approval. This also contributed â€Å"to a later construction schedule conflict in tying-in the new services.† Objectives should be clearly defined so that it is also clear how well the project is progressing. Additionally, requirements should be

'Classical pluralism comes nowhere near capturing the reality of local Essay

'Classical pluralism comes nowhere near capturing the reality of local politics' (Stone 2008). Discuss - Essay Example This paper aims to study the classical pluralist theory and analyze how much it is found in our local politics today. Classical pluralism is the view that politics and decision making are mostly located in the government, but there are also non-governmental groups who use many resources to exert their influence on politics and decision making (Barzilai 2003). Discussion What we observe these days in our local politics is actually neopluralism. It is the reconstruction of political science and advancement in the fundamental and traditional structure of classical pluralism of political sociology. Our societies have come a long way from the traditional classic era of classic pluralism of the post second world war era. Pluralist legacy emphasized on the primacy on the pluralist social agents and factors. Neopluralism still falls in the pluralist legacy of the classic, but it has undergone a series of complicated revisions. There are many theoretical perspectives on one of the most fundam ental question of politics. Who should rule? The answer varies from the many, the few, to one? Classical pluralist answer to this question is the rule of many. Although there are not many theories that support the rule of one but classical theories do support the existence of one ruling class or powerful elite. In short we can term it as the rule of the few (Connolly 2010). What is classical pluralism? The central theme of classical pluralism is the concept of unity in diversity proposed by Aristotle. It is also followed by early liberal’s competitive and representative democracy. This theory of liberal democracy in socially diverse countries flourished and evolved into what is called Polyarchy. Polyarchy form of pluralism is about effective rule of elected representatives through a process of free and competitive elections conducted in the supervision of the civil associations of civil liberties. Polyarchy is rooted in the heterogeneous pluralist social structure. The era of 1960’s and 70’s was the era of political and ideological tumultuous and the pluralist theory also responded by evolving into neo pluralist theory. In this theory attention was given to state initiatives. The pluralism of agency was extended to the state-based interest groups (Janosky 2005. The theory of classical pluralism is founded on two building blocks namely interest groups and power politics. It revolves around the idea that interest groups compete with each other to acquire power to further their own interests. The classical pluralist democracy also has equilibrium in place through self correcting balance of political powers. It believes that all the interest groups will have equal opportunities to influence public decision making process. Classical pluralist theory was more an idealistic vision rather than the actual situation although proponents of this theory claimed it to be realistic and based on empirical evidence. This was the first generation of plurali st. Second generation pluralist also called neopluralist were led by Robert Dahl and Charles Linblom. These second generation pluralist were more realistic and realized the inequalities in the theory which were not in favor of the less disadvantaged. Third generation pluralist restricted the identification and categorization of fixed groups with fixed interests (Behrouzi 2006). What are interest groups? There are two views about

The Myth of the Latin Woman - Author Judith Ortiz Cofer Essay

The Myth of the Latin Woman - Author Judith Ortiz Cofer - Essay Example Having the Latin origin, the author had very closely witnessed the hatred her community had been experiencing for the last several decades. Cofer declares her own community as equally responsible of its pathetic condition provided they failed to adopt the norms, mores, values, taboos and traditions prevailing in the mainstream culture. Lastly, she emphasized upon the difficulties of the single mothers during the brought up of her children and is determined to transfer the same filial love to her next generation she was bestowed upon as a child from her loving parents. Cofer’s splendid essay wide opens the cultural values of Latin American families in a very powerful manner, from where the readers can learn a lot about the cultural and social activities of the Hispanic community. It conveys the message of love, sacrifice and courage to the readers. Cofer strives to reveal the Latin parents’ passion during child-rearing. Being the highly dedicated and enthusiastic parents, the Latin individuals take notice of each and every action performed by their children and teach their next generation the religious obligations by taking them to the churches regularly. The readers learn that the Latin families eat, dine, move and enjoy in congregation and pay due attention to the dressing, and mannerism of the young members. Consequently, the Latin children are brought up under extreme care. Similarly, the readers learn about the continuation of the Puerto Rican customs, norms and traditions followed by the Latin mothers while preparing their daug hters for church prayers, parties, functions and ceremonies, which are quite different from the mainstream cultural traits of the USA. The sweet memories of family life, described by the author serve as the fresh, enticing breeze for the readers. The unflinching support rendered by the older ladies to the young girls of their family fill the hearts of the readers with deep

HCI Assignment Example | Topics and Well Written Essays - 2250 words

HCI - Assignment Example This application could benefit students especially those who happen to be very committed. Such software would help students participate more in class by making things easier for them. Students relax as they wait for their lecturer to come to class and comment on their work but if they would share their work among themselves, comment on each other’s work and share learning material, they would more active. This paper entails the development of a possible mobile application that can unify a team of students around a design, especially in a class. The application can only be used in smart phones or tablets. The mobile application in this project would enhance the exposure to relevant information which would grant students a chance for creating, analyzing and evaluating information hence developing their critical thinking skills. After accessing collective information from classmates, a student will synthesise the information into ideas and present reasonable work (Microsoft.com, 2013). This process alone will encourage crucial thinking and more importantly, their scepticism. Students would also be encouraged to share all they learn in class and beyond their class setting. They would also be able to process their researches properly and then discuss all their concerns with their lecturers. The audience targeted by the mobile application are mainly students and their lecturers, but parents could be part of the audience in order to monitor their children closely. Typically, team sharing leads to increased communication amongst the team members, which would be a significant improvement to the students given the use of the proposed mobile application. Due to its aspect of allowing the sharing of data, the mobile application will offer students a platform perfect for study group formation (Microsoft, 2013). Teachers may also join by setting up pages with regard to particular projects and lesson plans. Students may not be the only ones to collaborate but also

Coffee and Key Potential Group Essay Example for Free

Coffee and Key Potential Group Essay Starbucks – Going global fast: Case study Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. Uncontrollable elements The uncontrollable elements that Starbucks has encountered in its entry to global markets are: volatility of market, decline consumption of younger generation, and rising dairy costs. Volatility of market Starbucks is heavily reliant on the supply and on the prices of coffee. Although Starbucks has supply agreements with suppliers in advance, the company could still face problems due to fluctuating coffee prices. Other factors, such as weather and economic conditions in coffee producing countries, also affect Starbucks operations. Decline consumption of young adults. The 20-30 year-old age group of coffee consumption is decreasing now, and this group prefers other drinks, such as soft drinks. These young adults will be the key potential group for Starbucks future market. The declining consumption of this group will bring further problems to the companys future development (The market for hot drinks, 2004). Rising dairy costs. According to Starbucks record, dairy costs rose about 40% year on year and this might affect the companys cost of goods. Milk and other dairy products account for around 3% and 5% of companys sale. Now Starbucks might carry out its first systematic price rise on beverages in the next four years. Since the prices of Starbucks products are more expensive than other similar products, further price rising might affect the companys operations so the company might lose some customers. The controllable elements that Starbucks has encountered in its entry to global markets are: strong competition and labor issues.

Decisions Essay Example for Free

Decisions Essay Decisions in 2006 regarding discrimination in the workplace centered largely on a theme of time and evidence. The court regularly held that the evidence of discrimination must be clear and that the legal action must be filed in a timely manner. The idea that a person can have been the victim of discrimination for years and have taken no action was dismissed as untimely. A case alleging racial discrimination was held to have insufficient proof of intent and in another case the court held that a union suing an employer for prejudicial hiring practices also did not submit sufficient proof. Finally, the court held that when an employer takes discriminatory action it does not have to be within the confines of the workplace to be discriminatory. First, in a case against Good Year Tire and Rubber Company, the plaintiff claimed that in her 18 years with Good Year, she had routinely been paid a smaller wage than her male counterparts. A local jury awarded her damages based on a series of wage-related decisions going back 19 years. However, the 11th Circuit Court held that the plaintiff’s lawsuit was untimely in that her complaint was not based on actions taken in the last 180 days according to the summation of Ledbetter v. Goodyear Tire Rubber, 421 F. 3d 1169 (11th Cir 08/23/2005) (Runkel, 2007. The court did not rule on the merit of the case, but held that the statute restricts the time frame in which the alleged discrimination was to have occurred (Runkel, 2007). The plaintiff has appealed the decision to the U.  S. Supreme Court and in May, 2007, Justice Samuel Alito writing for the court, affirmed the lower court’s ruling â€Å"Ledbetter v. Good Year†, 2007). Next, in case versus Tyson Foods the court held that use of the term â€Å"boy† is not enough proof of racial animus to sustain a ruling alleging discrimination, but reverse a portion of the lower court’s ruling which had claimed that a racial descriptor was required to accompany the word to prove animus. In Ash v. Tyson Foods, 126 S. Ct. 195 (02/21/2006), the court wrote, â€Å"Although it is true the disputed word will not always be evidence of racial animus, it does not follow that the term, standing alone, is always benign. The speakers meaning may depend on various factors including context, inflection, tone of voice, local custom, and historical usage. Insofar as the Court of Appeals held that modifiers or qualifications are necessary in all instances to render the disputed term probative of bias, the courts decision is erroneous. (Runkel, 2007). That means the court needs more information that just a word to determine discrimination. The court ruling says that to prove discrimination, the plaintiff must show more than just a misjudgment by the hiring authority of perceived qualifications. It must show that ‘disparities of qualifications must be or such weight and significance† that a reasonable person could not have made the hiring decision which was made (â€Å"Ash v. Tyson, 2006). This decision dovetails with the court’s decision in IBEW v.  Mississippi Power Light, 442 F. 3d 313 (5th Cir 03/02/2006). The union had argues that the employer’s standard for employment was discriminatory in that the cut-off point on the standardized tests was inherently discriminatory. The court did not dispute the merit of the claim, but ruled that the burden of proof lies with the plaintiff and that the union had failed to prove that there was another way that the employer could adequately determine employment eligibility. (Runkel, 2007) Finally, the court held that when an employer is accused of retaliatory action, it does not have to be limited to the confines of the work environment. In Burlington Northern v. White, 126 S. Ct. 2405 (06/22/2006), the court upheld the defendant’s claim that her employer had retaliated against her by moving her from one position to another and by initially trying to suspend her without pay, requiring that she file a grievance through the union to receive reinstatement and her back pay. The court held, â€Å"We conclude that the anti-retaliation provision does not confine the actions and harms it forbids to those that are related to employment or occur at the workplace. We also conclude that the provision covers those (and only those) employer actions that would have been materially adverse to a reasonable employee or job applicant. In the present context that means that the employers actions must be harmful to the point that they could well dissuade a reasonable worker from making or supporting a charge of discrimination. (Runkel, 2007). The court further held that retaliatory practices do not have to include financial loss to be actionable. (Runkel, 2007) The overwhelming effect of these court ruling on future graduates is a trend within employment law toward the defense of the employer. These cases tend to indicate that the court has placed the entire burden of proof on the employee when it comes to discrimination cases and expects that the employee can make a clear case for their claim, rather than relying on vague innuendoes, such as in the Tyson case. For employees, this can be a difficult precedence in that other employees are unlikely to back a person’s claim regarding workplace discrimination especially when they would then have such stringent requirements in proving their own retaliation case. This is also likely to have a chilling effect on employees who feel they are being mistreated because of the burden of proof. The reality is that for any African-American man, the mere use of the word boy is inflammatory, especially in the south. Though the word was not accompanied by any racial descriptor, the court held that intonation and other context can be used to determine the word’s intent. For an African-American in the South, that is the context and proving what his supervisor was thinking places too great a burden on the plaintiff. The Tyson case in particular makes it difficult for a person who is the victim of subtle racism to prove it and the Ledbetter cases reiterates that the person must deal with any perceived discrimination within 6 months of its occurrence, compounding the difficulty in proving a case.

Managing Organisational Change And Affect An Organisation Business Essay

Managing Organisational Change And Affect An Organisation Business Essay Introduction: Todays business environment produces change in the workplace more suddenly and frequently than ever before. Mergers, acquisitions, new technology, restructuring and downsizing are all factors that contribute to a growing climate of uncertainty. Jobs, health, even marriages can be placed at risk, jeopardizing productivity and profitability. Specially in last five years many businesses has seen unpredictable changes, which have lead them to many possible worst or good outcome, like sell-out, closing down the business or cutting down the staff, low productivity etc. For some businesses changes have been positive and growth and success has been achieved. In this task one we will look at three organizations namely Santander, Pound land and Car phone warehouse. Objectives: Main objective of the task 1 is to study the changes those have been taken place in above named three companies. Secondary study the current position of these organizations in the current market and thirdly outline the positive and negative outcomes of changes. From: Marketing Consultant To: Board of Directors Date:- Subject: Changes in Last years and Outcome of those Changes 1. Santander Nature of Business Current position: The Santander Group is the fourth largest bank in the world by profits and eighth by stock market capitalization. Santander is one of the worlds biggest retail and commercial bank, based in Spain, with operations in more than 40 countries. Founded in 1857, Santander had EUR 1,168 billion in managed funds at the end of 2008. Santander is the largest financial group in Spain and Latin America, with leading positions in the UK and Portugal and broad presence in Europe through its Santander Consumer Finance arm. In year 2008 Santander registered EUR 8,876 million in net attributable profit, an increase of 9% from previous year excluding capital gain. Its vision is to consolidate itself as a large international financial group, which provides an increasingly high return to its shareholders and meets the financial needs of its customers. In order to achieve this, it combines strong presence in local markets with corporate policies and global capacities . To achieve its vision Santander has gone through many changes mainly mergers and acquisition. http://www.santander.com/csgs/Satellite?pagename=SANCorporativo/GSDistribuidora/SC_Index Changes in five years: Over the five years Santander has done many mergers and acquisitions in UK. In UK before 2004 Santander group has very less presence. So in 2004 they acquired deal with Abbey. In September 2008, Santander acquired Bradford and Bingleys saving and branch network and in October 2008 they acquired Alliance and Leicester. Both acquisitions were part of their growth strategy in UK and their goal to become the best commercial bank in the UK. By doing so now Santander has more than 1000 branches all over the country for its customers and more and effective banking products to get advantage over its customers. http://www.aboutsantander.co.uk/csgs/Satellite?pagename=AboutAbbey/GSDistribuidora/PAAI_home Positive Outcome: When an organization undergo any changes there are quite possibility of positive and negative outcome. There are so many positive out-comes for Santander in UK, which are mentioned below:  ·Ã¢â€š ¬Ã‚  Strong banking presence in UK  ·Ã¢â€š ¬Ã‚  More than 1000 branches and 4500 cash machines  ·Ã¢â€š ¬Ã‚  25 million customer base  ·Ã¢â€š ¬Ã‚  Benefits for customer improved products and it has created customer friendly environment in UK banking environment  ·Ã¢â€š ¬Ã‚  It has become third largest deposit taker and second largest mortgage lender in the UK. Negative Outcome: Still now there are not many negative out-come for Santander in UK market but we can say economic condition is still improving and Santander has to go long way in UK market cause they are facing stiff competition from the banks like Barclays, Lloyds TSB, HSBC etc. As a group Santander has become very complex in size. Pound land: Nature of Business and Current position: Pound land was established in April 1990, with funds provided by the multi-million pound sale of an international wholesaling business. Pound lands retailing concepts is extremely simple: a range of more than 3000 items, each offered for sale at only  £1 each representing amazing value for money. They opened first store in Octagon Centre, Burton-upon-Trent in December 1990, followed by new stores in High street, Meadow hall and other quality trading locations. Since then Pound land has 233 stores in UK with 3500 employees. Pound land operates in a Retail Sector, where it provides tough competition to its competitors. Pound land provides all the home related products from chocolate, biscuits, major drinks like coke, Pepsi. They also provide Stationery, toys and other kitchen and bathroom related equipments. Pound lands biggest sale advantage is their price consistency across all products. While other retailers must decide upon the price of e ach individual product and have this clearly displayed to their customers, pound land may simply move stock onto its shelves from their warehouses, so customers know how much a product cost. Change took place and Outcome: In last five years major change has taken place in pound land, internally and externally. When VAT was introduced, in November 2008 to 15%, Pound lands prices remained fixed at  £1m, it is because they kept the price point of  £1 for 18 years and during that time they have cut down on duty and suppliers cost. They said they will pass the saving on customers. Other external change was its competitors. There are not much competition for Pound land apart from small shops and 99p store ltd. http://www.poundland.co.uk/corporate-information/ Car-phone Warehouse: Nature of the Business and current position: The Car Phone warehouse Group was founded in 1989 by Charles Dun stone as a UK mobile phone retailer, in the following eight years, the business grew organically and opened its first branches elsewhere in Western Europe in 1996, the business supplemented this organic growth with a series of acquisition both in the UK and Western Europe and now has a portfolio of 2453 stores across nine European countries of which 2231 are owned and 222 are franchised. Car phone Warehouse provides large number of mobile pay as you go and pay monthly phones, it also provides laptop and broadband and other accessories. Over the years it has developed many contracts with mobile phone providers such as Virgin Mobile, T Mobile, 3 Mobile, O2, Vodafone, Orange etc. Car phone Warehouse believes in Wireless world and By March 2010 40 to 50 wireless stores are planned, including mix of new stores. Car phone Warehouse has enjoyed its success in last 10 years because o f their sales strategy and customer service. Changes and Outcome: In last 5 years CPW has gone through many changes one of them is Virgin Mobile France, In April 2006, Virgin Mobile France was launched as a joint venture between the Car phone Warehouse Group and Virgin Group. On 14 December 2009, Virgin Mobile France completed the acquisition of Tele 2, consolidating its position as Frances largest MVNO and fourth largest mobile operator in France, with 1.7 million customers. Other changes were because of economic condition, where in last three years market growth is slow, customers has become very choosy about the product and money minded. Still the outcome is positive for the CPW, it is one of the highest mobile sellers in Europe, It has wide range of customers all across Europe, the profit margins has been gone up since 2007. The Brand itself has become very popular. http://www.cpwplc.com/phoenix.zhtml?c=123964p=irol-home Conclusion: In last five years above companies have gone through many management or organizational changes. Organizations like Santander and Car phone Warehouse has seen many positives and negative outcomes, and small organization like Pound land has also seen market changes in current economic climate but overall its beneficial for the all the companies. Task 2:- Bureaucratic Organizations Introduction: Crozier (1964, p 187) suggests that A bureaucratic organization is an organization that can not correct its behaviors by learning from its errors. Normally Bureaucratic organizations are those government agencies, where work needs be done from department to departments. But today bureaucratic organizations are really big organizations where they are very complex in size, their hierarchy is really complicated, have unhappy employees etc. In this Task 2, two bureaucratic organizations IKEA and Virgin Group will be studied; over last many years what changes have been taken place and how these big companies have handled those changes? Objectives: In task 2, Current positioning and How bureaucratic organizations like IKEA and Virgin Group performs, their strengths and weaknesses, changes which has been taken place, how the changes has been taken place and whether they were beneficial or not will be studied. From: Marketing Consultant To: Board of Directors Date:- Subject: Bureaucratic Organizations IKEA and Virgin Group 1) IKEA (Efficiency through which IKEA run) Over the last sixty years IKEA offers wide range of furniture to its customers. IKEA is a bureaucratic organization with offices and store in more than 25 countries. The IKEA story began in 1943 in the small village of Agunnaryd in Sweden, when founder Ingvar Kamprad was Just 17. Since then, the IKEA group has grown into a major retail experience with 123,000 co-workers in 25 countries generating annual sales of more than 21.5 billion euros. To maintain the big brand name it has also got the big work force different areas of businesses. It has 13800 people working in purchasing, distribution and wholesale range while 15000 and 94200 workers working in Swedwood and retail area respectively. It has also got very systematic distribution chain. It has 28 distribution centers and 11 customer distribution centers in 16 countries. Impact on environment and reaction to change: Over the six decades IKEA has gone though many organizational changes like business expansion in many new markets like USA, China, and Whole Europe etc. It has also developed many different products to sustained market growth and customer satisfaction. It operates in wide range of products comprises from Living room furniture to textiles. It has also got various other sections like bedroom, kitchen and childrens IKEA, which actually gives them the edge over their competitors. It has also started to operate in franchise system. Firstly to understand the working efficiency of big organizations it is must to understand the mission statement of that organization. A mission statement may be a phrase, sentence, or document which attempts to sum up a companys corporate goals (long-term), in a way in which it may create a common purpose for all the stakeholders for the business. To date, IKEAs vision statement is: to create a better everyday life for the many people. Whilst its business idea, as stated by the IKEA group website is to offer a wide range of well-designed, functional, home furnishing products at prices so low that as many people as possible can afford them. For the employees and managers of IKEA, the mission statement aims to motivate and inspire the staff as one, in order to achieve other financial goals and aims. Strength and Weaknesses IKEAs strength is given below:  ·Ã¢â€š ¬Ã‚  A strong global brand  ·Ã¢â€š ¬Ã‚  A clear vision  ·Ã¢â€š ¬Ã‚  Strong concept  ·Ã¢â€š ¬Ã‚  Democratic design (the equal balance of function, quality, design and price) IKEAs weaknesses are given below:  ·Ã¢â€š ¬Ã‚  The size and scale of its business  ·Ã¢â€š ¬Ã‚  The demand for low-cost products  ·Ã¢â€š ¬Ã‚  The need to keep the public and IKEA stakeholders well informed about its environmental activities.  ·Ã¢â€š ¬Ã‚  Cultural change The first weakness for a bureaucratic organization is the size and scale of its business. IKEA is a large organization, so it is difficult to maintain and keep track of its global activities and it will make difficult to handle its operations. As IKEA is offering low cost, good quality furniture to its customers it is really difficult to maintain low cost against quality. http://www.ikea.com/ms/en_US/about_ikea/facts_and_figures/about_ikea_group/index.html 2) Virgin Group (Efficiency through which it operates): Virgin is a leading branded venture capital organization and is one of the worlds most recognized and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephone to transportation, travel, financial services, media, music and fitness. As a group Virgin has created more than 300 branded companies worldwide, employing approximately 50,000 people, in 30 countries. It has its revenues in 2009 exceeded  £11.5 billion. Virgin believes in making a difference. Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. Impact on their environment: Virgin has always considered themselves to be a responsible business, and whilst taking environmental and social pressures of world. Virgins mission statement which can be seen in their growth is Looked for new, innovative ways to do business by offering consumers another way, a better way, and by being willing to fight their corner. In starting years whenever Virgin has started its new business, it had gone through really tough time but effective strategic management it has grown from one Office Company to group. One of the single most influence behind the company success is its founder Sir Richard Branson, his strategic decisions, long vision, forward thinking and risk taking ability had enable virgin to achieve the height of success they are enjoying now. How they react to changes: Virgin has very straight forward working pattern, their hierarchy is really simple, and they operate their businesses around their customer needs. When Virgin opened Virgin Atlantic they had very stiff competition from British Airways and other American airline companies. It had also seen very stiff competition in music industry. The strategy virgin has adopted over the year is known as strategy of unrelated diversification entering in to the new market. In Virgin Control was distributed in to the different divisions to gain effective organization. Virgin Strength and Weaknesses a. Price: Price is the main factor in Virgins success as a group, Virgin has always try to provide quality and good customer service at lower price or if they charge high for any product they keep their promises for their products b. Brand: As mentioned above Sir Richard Brandson is the big brand by himself and he had put lots of efforts to develop Virgin brand from jumping from the roof of American building to balloon flight across the Atlantic. c. Customer Service: As Virgin is operating in many industry and different products, customer service is the main strength of Virgin, as they tends to give all products under one roof service options to its customer. d. Democratic Design: As mentioned earlier Virgin has very simple operating structure, so it helps in quick decision making. And its avoid miscommunication. Weaknesses: Every big organization has one big weakness; it is their size so it is very difficult to maintain the balance between different departments. Secondly so many products, which virgin offers are bound to create misunderstanding among its customers. Thirdly the cultural change is the another weakness in the case of Virgin as its operates businesses in so many countries and it has 50000 employees over many countries, Virgin has to manage right culture mix approach, if they fail to do so, it will lead them to big problem in future. http://www.virgin.com/about-us/ Conclusion: Bureaucratic organizations are really complicated and there were many changes in IKEA and Virgin Group, but they have good hierarchy and management in place to handle those changes. They have enjoyed good current positioning in the market. Specially, because of current economic meltdown Virgin Airlines did go through tough time but as it got support from other virgin group companies, Virgin Airlines survive in the market. So these are the strengths and weaknesses of IKEA and Virgin Group companies. Task 3: Introduction: It is not the strongest of the species that survives, or the most intelligent that survives, it is the most adaptable to change Charles Darwn (1809-1882). Major organizational change should be avoided at all cost; it sucks up time, energy and emotion, distracts your main purpose, disrupts operations, annoys your people, undermines morale and rarely delivers the promised benefits. And if organization can adopt the change very quickly and efficiently they can surely taste the growth in near future. In Task 3, comparison between two organizations one from task 1 and one from task two will be given. Objectives: Objectives of task three: Understanding of Fordism concept Learn New and Better Methods of Managements Comparison between two organizations. From: Marketing Consultant To: Board of Directors Date:- Subject: Fordism concept and new management techniques with comparison Fordism Concept and Importance: Frodism, named after Henry Ford, refers to various social theories about production and related socio-economic phenomena. Berman (1982, p21) suggest that The essential meaning is that the worker must be paid higher wages in order to afford the products that the industrialist himself produces, causing an economy that runs full circle. Fordism was specifically modern modes of organizing labour which immediately suggest that this is all it was. Fordism concept, that is valuable for any organization because of its meaningful characteristics. Higher productivity is the main philosophy of manufacturing by doing standardizing the output, using conveyor assembly lines and breaking work into small de-skilled tasks. Taylorism seeks machine and worker efficiency, while fordism seeks to combine them as one unit. Now there is comparison between two organizations each one from task 1 and task 2. Organizational Development: According to Cummings and Worley Organizational development are both a professional field of social action and an area of scientific inquiry. The OD Covers wide spectrum of activities with seemingly endless variations upon them. Organization development refers to a long range effort to improve an organizations problem solving capabilities and its ability to cope with changes in its external environment with the help of external or internal behavioral scientist consultants, of change agents, as they are sometimes called. Globalization, cultural change, system change and employee play an important role in organizational development. Apart from internal stakeholders and systems, external stakeholders like customers, shareholders and suppliers also play an important role in OD. Below we will discuss the comparison between two organizations and its development. Comparison between IKEA and Santander: As we have seen in the case of IKEA, it is a big organization with many offices and stores across the world. They need to go through changes very frequently compare to Santander which is banking sector company. During the change process people, structure, size, leadership, strategies etc. are most important factors which need to be taken care of by organization. While doing change organizations must consult their employee and let them know in advance the future changes those are going to be happening in the organization. So they are ready to accept the changes. While any organizations main assets are its products and people. Stakeholders also play an important role in management change or organizational change. Now a days people have become more net savvy and they do most of the shopping on line or even they can book their holidays online. So internet has become fastest way of medium to serve the clients in fastest way. While every organization is investing millions of dollars or pounds in creating e shop for their customers they are also investing lots of money to train their employee and to help them to improve their skills and techniques to use improved system. There are so many factors which play important part in organizational development and change: direction, purposeful leadership, alignment of purpose and value and porters five forces. Operations are in the bank are very wide, from customer services to back office operations and to do the work efficiently, most of the banks used electronic equipment and system to cope with the future demands. For an example as we have seen Santander is a one of the big bank in Europe and to manage their operations they are spending lots of money in banking system and website development. When a customer wants to open bank account they physically need not to go in to the bank, they can just click few buttons on their computer and they will be able to open bank account, they can transfer funds between their accounts, even they can pay their bills online as well. So this way Santander is enjoying luxury of reaching the people indirectly through its website. While other banking system they use for their employees is internal system where they can store each and every data of every customer transaction. To use the system they need to train their employee how to use the system etc. Multi national companies needs to also look after cultural changes in their respective offices. As a bank it has merged with many other financial institutions in other countries. So merger is also one the better organizational management methods. While as a bureaucratic organization IKEA is more sensitive towards the changes, they need to face many changes all the time cause every time they need to develop new products, develop new markets etc. Cultural change is the major issue in the bureaucratic organization compare to domestic organization or small organization. Because they are producing furniture and when they do so they need look after its customers needs and believes while making so. Organizational changes are also depends on competition of the particular industry. As in the furniture industry, there tends to be major changes every year and competition is likely to be very high and to survive in the industry employee management, efficient leadership, System changes, Cultural changes etc. are really important. Conclusion: At the end of the day all organization runs its business to give excellent customer service to its customer and end motto is to earn profit and stabilization in current economic climate. As we have seen in above comparison, customer service is the main factor all organizations work for and they are ready to go through all the changes to achieve its goal. System change, culture change, people change are the main changes which are occur very often. Task 4: Introduction: In task 4 we will see various change models available for organization and comparison between conventional sales and internet sales. There are total six change management models available for its businesses. And businesses can use it to adopt the changes. Objectives: In task 4 main objectives will be: Study various change models, Comparison between conventional sales and internet sales, presentation. From: Marketing Consultant To: Board of Directors Date:- Subject: Change management Models Change management Models: MODEL 1: 4-D, Desire, Dream, Discovery, Deliver MODEL 2: Lewiss theory of change, now a day there is hardly any organization which has not affected with change yet, as he argued that there are 3 different stages of change which can change the whole structure of any organization. Unfreeze: Change: Refreeze: MODEL 3: John Katters Change Model, establish a sense Create Develop a of urgency coalition clear vision Empower Share the people to vision clear obstacles Anchor the Consolidate and 8. Secure short- change keep moving term wins MODEL 5: Better future for all Analyze Understand needs, processes structures and foresee resistance Cyclical Process Framework (CFAN) Change at Team Change at Individual Levels System Level Nurture Establish a framework that sustains Monitor the change Communicate Make the change Goals visible to all Exploring and creating meaning Coach and Mentor Help individuals to master change Review Design new structures, processes Facilities etc. MODEL 6: Mckinleys 7-S Model: that includes Shared value, Strategy, Structure, Systems, Style, Staff, Skills Internet sale and Conventional Sale: In current market conventional sale has been taken over by internet sale. Most of the organizations have started their online sale activities through their websites. Internet has offered an exceptional platform for marketers to promote their products and services. The multiple benefits have made internet sale more productive tool as compare to traditional sale and sales methods. Because of the change in sale environment lots of organizations have gone through many changes, changes like system, employee behavior, hierarchy etc. Many well established organizations are spending millions of pounds for their internet activities. Compare to traditional sale and sales techniques, online or internet sale has many benefits. It has proven to be an effective platform from which almost every company is benefiting and it is supporting them to strengthen their relationship with their globally dispersed consumers. Benefits and Challenges: Internet sale has so many advantages: it is quick, easy, and cheaper and its even beneficial for smaller organizations. Though there are many benefits still there are some challenges with internet sale, Challenges like:  ·Ã¢â€š ¬Ã‚  Very fast advancement means people have to really spend a lot of time researching and keeping up to date with the latest trends and methods.  ·Ã¢â€š ¬Ã‚  Sometimes the data can be misleading. While Conventional Sale costly technique compare to internet sale, Conventional marketing is not quick. There are many stages through which sales have been made. Its a customer facing role where employees are elected to do sales activities. Plus transportation is the main disadvantage in conventional sales. Because in conventional sale goods need to be transported from ware house to different stores while in online sales goods can be directly reached to its customers. Pound-land and IKEA: IKEA has gone through many changes in recent time, mainly in their sales activities. They have many different stores across the world, still they do online sales. They provide all the product information online which allows their customers to check the product online and if customers want to buy it they can buy it online as well. It allows IKEA to save the time, cost and transportation expenses. While Pound-land still doing conventional sales, their products are very cheap and wide range of products still they havent started any major online activities. They have developed their websites but they are not in to online marketing and sales process. When implementing changes now a days internet plays an important role, it also creates job opportunities. Conclusion: In a conclusion it is clear that in every organization there is need of a change and it is very beneficial for any organization to have a change in the company or organization as it is above mentioned that there are more models of change , but again its depends on the situation that how we can get this change being in mind the current position of the company, as there are lots of change going in IKEA and best change model for them is the Mckinleys 7-s Model cause it covers most of the stock holders and customer values. For Pound land as it has not started its online activities, 4 D model is suitable for them as they have to dream and desire about reaching more customers through various ways. Task 5 Change Management: Change management entails thoughtful planning and sensitive implementation, and above all consultation with, and involvement of, the people affected by the changes. The only person who likes Change is a wet baby! A wet baby is aware of the imperfections of its current situation and will cry and scream until a Change is brought about. This analogy is a simple one, but it does contain a core of truth. If your Target audience is dissatisfied with their Status Quo, they will be willing to Change to something-else.  Resistance isnt an indication that something is wrong with what you are trying to change. It is an indication that something is happening. It is a good sign. Another aspect is culture. Culture changes will e a bigger project than the original change. There are three options: change the change, change the culture or prepare to fail. What is their Vision of the Future? Where would they like to be in 1 year, 5 years? Can they define what they would like their future Status Quo to look like? The better they can define it, the more detail they can describe, the more tangible it becomes. What can they do to achieve it? How can they become involved in their vision? What can they do to move towards it? Surprisingly enough, they have answers to these questions. And those answers can become a plan of action if we let them. What commitment will they invest? Change is never easy What will they contribute to get to the future theyve described? If the answer to the question Whats in it for me? is satisfactory to them theyll be willing to contribute more than we expect. What do they need from you? Staff needs management support. This is what is meant by the phrase Top down Support and it is crucial to successful Change. IF top management does NOT believe in the Change, then it becomes very difficult to achieve not impossible, just needlessly difficult. Before going to the troops with a Change, make sure the political battles in the upper ranks have been resolved. When will their Transition Plan be ready? Set a date for the completion of the Change. Nothing happens without a deadline. Deadlines, especially deadlines offered voluntarily, with eyes open, become a commitment.   What will NOT Change? Very important People need to know what parts of the old Status Quo will remain. Even if it is only small things which will remain constant, dont underestimate their value. At pound land system implementation is easy compare to bureaucratic organization like IKEA. Cause in bureaucratic organization, employees have less trust in the organization. Trust plays an important role in change management. Secondly strong top management involvement required while doing changes or going through changes. Motivation factor plays an important role in processes; every one needs to be motivated while implementing changes. Task 6: When going through different processes of change management it is must to involve all stakeholders because they are the back bone of organization. When implementing new system in to any organization it is really important to involve all stakeholders of the organizations. Stake holders include various people an

Toomers Seventh Street, Depicts Life and Issues in the Prohibition Per

Toomer's Seventh Street, Depicts Life and Issues in the Prohibition Period Toomer captures very deep thoughts in his writing in fairly simple language. The way he works his ideas into the text is amazing. In "Seventh Street," an excerpt from his larger work, Cane, Toomer blends ethnic ideas together while speaking about issues that involve the whole public spectrum. He begins with a four-line verse that draws the reader in and helps him to visualize the setting. Money burns the pocket, pocket hurts, Bootleggers in silken shirts, Ballooned, zooming Cadillacs, Whizzing, whizzing down the street-car tracks. The world Toomer is speaking about seems very busy and fast-paced. He uses street imagery to create the feeling of excitement and energy. In these first few lines of text, he brings up the topic of Prohibition indirectly. He talks of how the bootleggers, those who find a way to get their hands on alcohol and then sell it illegally, are quite wealthy and drive up and down Seventh Street in their Cadillacs with their nice clothes and their money almost burning holes in their pockets. The last line is significant in that he makes the point that they are driving down the street-car tracks in Cadillacs. It seems as though he is making the distinction between the elite and the people of lesser means. In the beginning of the prose section, Toomer describes Seventh Street as the "bastard of Prohibition and the War." Seventh Street is a product of Prohibition and World War I merged together. He goes on to describe how Prohibition and World War I affect the events and the people who live on this street. The people feel as if too many rights are being taken away from them with the onset of... ... forbid! A black God!" Toomer says God would call for the Judgment Day, as if the world would be over, if our God were a black God and it would be time to end everything. However, in all reality God should not be stereotyped the way we stereotype everything else. I believe Toomer is trying to make the point that we cannot place stipulations on God and His appearance when we have never seem Him with our own eyes. Toomer ends the work with the same four-line verse with which he drew his reader in. I believe the prose section deepens the meaning of the verse and by ending with it, he reminds us of what exactly he was writing about in the beginning. It almost shows the difference between appearance and reality. The irony of it all is that the verse shows how their lifestyle appears and the prose section describes the way life really is on Seventh Street.

How The Product Will Be Marketed :: Business and Management Studies

How The Product Will Be Marketed The trainers will have to be repositioned in my adverts to appeal more to elderly people, which will mean finding the areas of current trainer adverts that are targeted at younger people and replace them with alternatives which are more aimed at older people. This should be done but I must make sure that the product is still represented how I want it at the end of my advert. I would like my product to be seen by older folks as something that can give them more speed, balance, and a physical advantage, whilst still being comfortable and with a smart appearance for a pair of trainers. Associating the product with these characteristics can do this. The Nike trainer advert I described in the introduction was of two sportsmen beating a man in a fight due to their amazing speed, given to them by their Nike footwear. If I was to make this appeal to over 60s then I would have to replace the two Nike-endorsing athletes with older alternatives, and to complete all my aims in general I would have to add something about how the trainers give you a more sophisticated look. Also my questionnaire revealed that 44% of elderly people believe that inflexibility in a shoe is the worst characteristic so this must be avoided and overcome. For my TV advert I have decided to have the camera focus the viewers on a man who is working out hard and training for a race, and he is talking how it has taken him so long to get here and how he's devoted his life to it. Then in the race an old man wearing Donaldsons trainers beats him. This links Donaldsons to achievement and success, and will appeal to older people because it shows how Donaldsons trainers can make them do things they could only do when they were young. Next in the advert the man is at a press conference in a suit still wearing the trainers, and he praises the shoes and claims they are why he won. This scene relates the brand to elegance and having a smart appearance, if a famous, successful man is wearing the Donaldsons with his suit. Also when he claims the Donaldsons made him win it shows that it doesn't matter how much physical ability you have beforehand, Donaldsons can make you amazingly good.

Essay --

Blair Khoker Religion and the Arts Professor Wendy Raver December 16th, 2013 Bharata Natyam The word â€Å"Bharata† comes from a combination of three main elements in Indian dance; Mood (bhava), melody (raga), and rhythmic timing (tala). The word â€Å"Natyam† means both dancing and acting. Bharata Natyam is from South Indian, specifically Tamil Nad. This dance style has been preserved mostly in the beautiful ancient temples and areas of Tanjore and Madras. South India has many sculptures of Gods and Goddesses who are lavishly decorated and ornamented and who show the art, religion, and culture of the country. Enakshi Bhavani describes these beautiful shrines and religious areas as being â€Å"an atmosphere of ancient India linger[ing] with a compelling fragrance† (28). Where this dance style originated is very important to how it is viewed today in modern times and western societies. In India, there are still ancient areas in which the traditions and teachings of Bharata Natyam are being studied, but how these teachings evolved into modern society is i mportant in understanding its religious impact on the Indian community. Bharata Natyam embodies three basic aspects of classical Indian dancing; The pure dance, dance embodying an expressive mood and dance containing a dramatic element. It must be strongly emphasized that Bharata Natyam in its true and proper form is studied in a very intense manner. In some cultures the dance is done to invoke gods and enact mythological events. The dancers go through immense amounts of training in order to be able to control every muscle in their body. The technical ingredients for physical mastery are swiftness, precision, suppleness, strength, instincts for time, agility, and lightness; but, one of the most i... ...yday lives and into a spellbound state of beauty. In the Bharata Natyam the dance techniques of pure dance consists of a number of combinations of postures. These combinations include the movement and coordination of the body, waist, arm, hand, leg, foot, head, and neck to various sets of words and beats. Beautiful gestures and arm positions combine to form the general beauty of posture. There are about 120 basic dance arrangements which can be further combined into hundreds of varieties of patterned dance movements. Although, dancers usually learn about forty to seventy basic movements and then study the intricate dances that include them. A recital or individual performance can go from one and a half hours to four hours long. Every performance in made up of the following parts (given in sequence), Alarippu, Jethiswaram, Shabdam,Varnam, Padam(s), and Thillana. â€Æ'