Visual Rhetoric of 'One Water Film Documentary' Essay

Visual Rhetoric of 'One Water Film Documentary' - Essay Example While the visual scenes and the verbal accompaniments present water as physiologically and spiritually significant, the depletion, improper use, and poor development of the commodity spells a crisis that needs urgent attention. On the whole, the documentary employs one of the most innovative cinematic--visual and verbal--strategies to reach a wider view and attract an appeal to its thematic significance. It opens with the scenes of several people coming together in front of screens to watch awareness-raising movie on the importance of water conservation and how safe-drinking water is crucial (Travis 2). In this Scenario, the cinematic visual expression sets the psychological stage for the viewer to significantly open up to the following scenes. It captures and captivates the audience attention (Dwyer 1).In other scenarios filmed in different countries, the scenes indicating the differences of clear crystal clean water to dripping in some taps in a country and showing over-exploited d irty water in other countries show the differences in how water is a commodity in some regions and a human right in others (Dwyer 1). This is further compounded by the narrator’s exposition that while water is misused in affluent quarters, it is struggled for in other places (Travis 2) Moreover, there are scenes where images on how people use or misuse water which further deals with the dilemma of water in development as well as disease acquisition. Some scenes show human populations using various public water points for bathing, going for calls, as well as drinking. Besides, there are scenes where various other pollutants and thrown into water bodies, all which shocks the audience (Travis 2).Over-exploitation of water is additionally portrayed in other scenes showing the dried out lands bordering the over-exploited Colorado River, which has changed the water movement path (Dwyer 2). The statistical figures showing the urgency with which the death tendency of children in rela tion to the availability of water in the developing world vis-a-vis the developed nations shows that water crises need to be addressed urgently. It reveals a lack of understanding that many people across the world need to know that usage of polluted water should not be the rule, but the exception (Garcia 1). In an Indian Desert, Rajasthan, a woman and her child are shown carrying water pots crossing a seemingly dry lake, and a picture of winds transmitting salt onto some agricultural land. This ushers the notions of the extent to which agricultural productivity is enormously affected by lack of water. In Kenya and indeed the entire Sub-Saharan Africa, the picture of how unsafe water causes Malaria, diarrhea and other water born diseases introduces the viewer on the relationship of severity between water and disease micro-bills (Garcia 2). Indeed, the visual images that illustrate poverty and diseases unfold in various countries as the movie progresses (Dwyer 3). The picture of India n women carrying pots and fetching water from hand pumps is one such. Then there a scenes indicating that the use of under ground water, leads to sickness, as ground water deficits are characterized with ‘arsenic seepage into wells.’’ What is more, there are scenes showing women walking and crossing through and muddy and sewage-full streams while struggling to protect that precious commodity that

Dunkin Donuts case Essay Example | Topics and Well Written Essays - 1250 words

Dunkin Donuts case - Essay Example With this concern, the essay will qualitatively along with financially analyze and recommend better implementation strategies for DD in addressing and mitigating the aforementioned issues. II. DUNKIN DONUTS AND TOMMY’S FRANCHISE STORE ANALYSIS Tommy can be apparently observed as serving a franchise owner of DD for more than 17 years. However, as days passed, the performance of Tommy’s store declined as per the standard of Customer Satisfaction Guide (CSG). This eventually resulted in deteriorating the franchisee standard of DD. Besides, DD has also been making complaints against Tommy about his non-payment of fees to DD within the stipulated time period. Thus, considering the aforementioned situation, it can be affirmed that DD should disenfranchise its affiliation with Tommy and restructure the store into a company-owned establishment. The company-owned store would certainly assist DD towards making greater sales through having greater control over the operational func tions (Trefis, â€Å"How Important Are Company Owned Stores to Mcdonald’s Stock ?†). However, prior to making this decision, certain options that have been provided to this situation require to be analyzed. These options have been elaborated hereunder. 1) Maintaining Tommy as Franchisee. The initial option, which has been provided to DD in this situation, is keeping Tommy as the franchise owner till the end of the contract. It can be affirmed that this particular option would not be appropriate for DD owing to Tommy’s bad performance in maintaining the standards of his franchise store, which in turn, affected the brand image of DD at large. In addition, the non-payment of fees in a fixed time period by Tommy might also generate certain potential problems between him and DD. Thus, this option would not be relevant for DD in the situation of buying the store of Tommy with the lowest probable price. 2) Royce as a New Franchisee Replacing Tommy’s Position. Th e second option of replacing Tommy with another franchise named Royce has been given to DD. It is strongly believed that Royce will not only be able to meet the industry standards, but would also deliver significant profits to DD. Therefore, this particular option can be justified on the grounds that DD will get 4.5 and 4.9% variable fee along with additional rental fee above sales of $165,000. 3) Company Owned Store at Tommy’s Franchise. The third option is to form a company owned store at Tommy’s franchise. This could be a favorable option for DD in terms of making significant profits. Assuming that this particular store would generate a sale of $ 290,000 and the total profit margin of a company owned store is of 13%, the total cash flow and the profit margin of a company owned store would be more as compared to a franchise store. This can be better understood with the help of the following tabular representation. Apart from attaining substantial profitability, DD ca n also be benefitted from this option i.e. setting up a company owned store at Tommy’s franchise in terms of effectively monitoring the store, scrutinizing customers’ voice and controlling various operational functions of the store efficiently contributing further to its well-built brand image (Chabaud and Saussier, â€Å"Incentives and Control In Company-Owned Vs. Franchised Outlets: An Empirical Study At The Chain